Current Situation

Digital Marketing Analysis

Our initial analysis of TCRC's current digital marketing efforts reveals significant opportunities for improvement across multiple channels and strategies. This analysis is based on a preliminary review of current campaigns, performance data, and industry benchmarks.

Acquisition Metrics

Metric Current Performance Industry Benchmark
Average CPL $517 $350-$400
Monthly Lead Volume 10 30-50
Conversion Rate 20% 25-30%
ROAS 1.4X 3-5X

Channel Performance

Channel CPL Lead Volume Conversion Rate
Google Ads $625 6 18%
Meta/Facebook $750 4 15%
Display/Retargeting N/A (Paused) 0 N/A

Opportunity Assessment

Key Challenges

  • High cost per lead compared to industry benchmarks
  • Limited lead volume restricting growth potential
  • Underutilized channels and targeting capabilities
  • Lack of advanced audience segmentation
  • Limited retargeting and nurturing strategies
  • No Spanish language marketing despite market opportunity
  • No presence in the solar cancellation market

Growth Opportunities

  • Implement advanced audience targeting to reduce CPL
  • Expand channel mix to increase lead volume
  • Develop comprehensive retargeting strategy
  • Create Spanish language marketing campaigns
  • Explore solar cancellation market entry
  • Implement AI-driven optimization across channels
  • Develop cross-selling strategy between service lines

Ready to Move Forward?

Let's discuss how this strategic alliance can transform the solar cancellation market and create sustainable value for all stakeholders.

Ross Denny

Co-Founder & President, Ezzey

CEO, Energy Sentry

602.321.1999

Michael Hamburger

Co-Founder & CEO, Ezzey

President, Energy Sentry

480.515.9890

Schedule Strategy Session Download Full Proposal

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